Four builds. One figure each, agreed first.
Pick the one that sounds like your problem. The figure is what you pay: there is no day rate underneath it, no change-request form, and no discovery phase that bills for the privilege of being asked what you do.
Everything below is what is actually in the scope, what would push the price up, and the one thing each build is honestly not.
Six things every build gets,
including the cheapest one.
These are not upsells and they are not a premium tier. They are the floor, they are checked automatically on every push, and they are most of the reason a week is enough time.
Most of your visitors are on one, in daylight, one-handed. Every layout is drawn there and then allowed to grow, rather than shrunk until it fits.
Text contrast is measured against the pixels actually behind it, tap targets are big enough to hit, and every control works from a keyboard. This is checked on every push, not reviewed at the end.
No page ships carrying a megabyte of stock photography or four fonts nobody chose. The whole of this site is a hundred and fifty kilobytes of assets.
Your repository, your domain, your accounts. There is no handover at the end because there was never anything being held.
An impressum with your actual details and a privacy page that describes what the site does. Both are a legal requirement in Switzerland once you are trading.
Everything lands on the same private link, usually within the hour. There is never a version of your site you have not seen.
Sample output. The same suite runs on this site — the failing line is the kind of thing it catches, and the reason a week is enough time.
What is in it,
and what moves the number.
Website
The site somebody finds when they look up your name, or when they search for what you do and the town you do it in. Most of the work is not the design — it is getting the eight pages to say what you would say on the phone.
Home, what you do, who you are, how to reach you, and up to four more. Which four is decided on the call, and a page you do not need is not built to fill a grid.
You talk, we write. You get a draft to correct rather than an empty box to fill in, which is the step that stalls most small-business sites for a month.
One language in the price. A second is a fixed addition, quoted before it is started, and it is a real translation rather than a machine pass nobody read.
Titles, descriptions, the structured data a search engine reads, a sitemap, and your business set up so the map result and the site agree with each other.
Impressum and a privacy page that describes what the site actually does, not a template that mentions cookies you do not set.
- More than eight pages, or a page that is really a tool
- A second or third language
- A shop or a booking flow bolted on — those are their own builds
- Photography, which we do not do and will not pretend to
It is a site, not a marketing department. It will not get you found for a term the whole canton is bidding on, and nobody who quotes you a week can honestly say otherwise.
The week, the decisions, what to sendWeb shop
Products, payments and shipping, run from your phone. The hard part of a small shop is never the product page — it is the twenty small rules about who pays what postage to which canton, and that is where the two weeks go.
Sizes, colours, quantities, and stock that goes down when something sells. Bulk changes by spreadsheet, because that is how you will actually do it.
The checkout Swiss customers expect, with the fees visible to you before you agree to them. Invoice on account for the regulars, if you want it.
Your rates, your zones, free over a threshold you set, pickup in the shop, and labels you print rather than copy out by hand.
Order confirmation, dispatch, refund. Written once, in your voice, in the customer's language.
Codes with dates and limits, so a campaign ends when it ends instead of when somebody remembers.
- A catalogue in the hundreds rather than the tens, or a supplier feed to import
- Subscriptions, deposits, or anything that bills again later
- Connecting to an accounting or warehouse system you already run
- A second country's tax and shipping rules
It is not a marketplace and it is not a platform for other sellers. One shop, one owner, one set of rules.
The week, the decisions, what to sendBookings
Appointments that stop the phone ringing. Every business that books time has rules it has never written down — the fifteen minutes between clients, the treatment only two of the staff can do — and writing those down is most of the build.
Who can do what, where, and for how long, including the gap afterwards. Holidays and half days without you editing a grid.
Mail, and SMS where it matters, timed so the customer can still do something about it. The no-show rate is the whole reason this build exists.
Two ways, so a private appointment in your own calendar blocks the slot on the site without you copying anything.
Optional, per service. The one setting that changes the behaviour of the people who book and never come.
Your notice period, your rules, and the freed slot offered to whoever is waiting for it.
- Several locations with different staff and rules
- Classes and group bookings rather than one-to-one slots
- Memberships, packages of sessions, or anything with a balance to keep
- Talking to a practice or salon system you already have
It books time. It is not a patient record, a treatment history or anything that needs to be kept under health-data rules — that is a different build with a different price.
The week, the decisions, what to sendInternal tool
The job your business currently does in a spreadsheet that three people have a copy of. This is the build where the price varies most, because the scope is your process and nobody else has the same one.
It is built around the steps you already take, including the awkward one everybody works around. Fitting your work to somebody's product is how the spreadsheet won in the first place.
One version, on a phone or a laptop, that does not need to be mailed around or merged on a Friday.
Not everybody sees everything. Set per person, changeable by you, without a support ticket.
Deliberately. A tool you cannot get your data out of is a worse spreadsheet, and the export is what makes it safe to try.
Your database, your storage, your logins. If you stop paying us it keeps running, because it was never running here.
- How many steps the process has, and how many of them have exceptions
- Reading from or writing to a system you already run
- Users outside the business — customers or suppliers logging in
- Anything that has to be right to the franken every time, which needs a different level of checking
Three weeks buys the tool your team uses every day, not an ERP. If the honest answer is that you need one of those, we will say so on the call rather than in week two.
The week, the decisions, what to sendHosting, updates, backups, and small changes when you want them. A small monthly, cancelled whenever you like — the site is yours either way.
Not included: photography, and anything that needs a licence we would have to buy on your behalf. Both get quoted separately, before they are bought.