An online shop for a small Swiss business
Products, payments and shipping, run from your phone. Card and TWINT at the checkout, your postage rules, and order mails written in your voice rather than a platform's.
The product page is the easy half. The two weeks go on the twenty small rules about who pays what postage to which canton — and those rules are yours, so writing them down is most of the work.
What actually happens,
and when it is your turn.
Your rows are marked. Add them up and the whole thing costs you well under two hours, which is the number every other agency's process page leaves out.
From the call to the day it goes live. One figure for the whole build, agreed in writing before any of it starts.
What moves it: how many products, whether variants and stock are real, and how complicated the shipping rules are.
YouA call, and a look at how you sell now: what, to whom, how it gets to them, and what goes wrong.
The brief, the fixed price, and a spreadsheet template for your products so the catalogue can start loading before anything is built.
YouFill in the spreadsheet, or hand over whatever list you already have in whatever shape it is in.
The shop goes up on a private link with your real products in it. Not a demo catalogue — yours, so what you are looking at is your shop.
YouBuy something from your own shop, on your own phone, and tell us what felt wrong.
Checkout, shipping zones, the mails, discounts, stock. This is where the small rules land and where the questions come one or two a day.
YouOpen the payment account in your name and connect it. About twenty minutes, and the account stays yours.
Live, with a test order placed and refunded so you have seen the whole loop work once before a customer does.
Six choices
only you can make.
None of these are technical and all of them change the result. They are listed here so the call has an agenda and so you can think about them before it rather than during it.
Flat, by weight, by canton, free over a threshold, or collected in the shop. Pick badly and every order costs you a few francs you never see.
Card and TWINT are in the price. Invoice on account for the regulars is a decision about who you trust, not a technical one.
Size, colour, weight, flavour. It sounds trivial and it decides how the whole catalogue is structured, so it is settled before the products load.
Hide it, show it as sold out, or take the order anyway with a date. All three are defensible and they say different things about your business.
Your rule, in your words, stated where somebody reads it before they buy rather than after. Swiss consumers expect to find it.
The mails, the labels and the stock counts are all shaped by whether that is you at the kitchen table or somebody in a unit.
What to have ready.
None of it is required. All of it makes the price firmer and the first draft closer.
Three questions
this one gets and the others do not.
Can it talk to my accounting software?
Often, and it is quoted separately because it depends entirely on which one. Bexio, Abacus and the common Swiss ones have ways in; a system from 2009 with no interface does not, and we will say so rather than promise a bridge and then build a spreadsheet export.
What does the payment processing cost?
It goes to the processor, not to us, and you see their rates before you agree to anything. Swiss card and TWINT rates for a small shop are usually a low single-figure percentage plus a few rappen — we will get you the exact numbers for your volumes as part of the build.
My catalogue is much bigger than that.
Then this is a bigger build and the price moves, which you will be told before it starts. The work is not the number of products, it is whether they arrive as a clean feed from a supplier or as a filing cabinet.
If you sell time rather than things, the booking system is the one you want.